Privacy Policy

At HORTOLOGY, we believe that cultivating your indoor sanctuary should be an experience rooted in trust and serenity—from the selection of a living artwork to the final, mindful transaction. Just as we nurture each plant and curate every pot with intention, we approach your personal information with the same care, respect, and meticulous attention. This Privacy Policy outlines how we collect, use, and protect your data, ensuring your journey with us remains secure, transparent, and harmonious.

Our philosophy is simple: your trust is the soil from which our relationship grows.

1. The Information We Cultivate

To provide you with a seamless, personalised experience, we may collect the following types of information:

• Personal Details: When you make a purchase, create an account, or contact us, we collect information such as your name, email address, shipping address, billing address, and phone number.
• Transaction Data: Details of the products you purchase (such as items from our FIBRECLAY, COMPOSITE, or GLEAM & SHINE collections), payment method (e.g., Visa, MasterCard, JCB, PayPal), and order history.
• Technical & Usage Data: Information about your device, browser, IP address, and how you navigate our website—much like observing how light falls in a room to better arrange your plants.
• Communication Records: Copies of your correspondence with us, should you reach out via email or other channels.
• Preferences: Your chosen settings, interests (such as a love for Cacti & Succulents or EARTHY OPULENCE), and how you wish to hear from us.

2. How We Use Your Information

Every piece of data we gather is treated as a delicate seed—planted with purpose and nurtured to enhance your experience. We use your information to:

• Process your orders, arrange delivery, and provide customer support.
• Personalise your journey by suggesting complementary products, such as PLANT CARE essentials for your new Foliage companion.
• Communicate with you about orders, new arrivals (like our SEA & SKY collection), and mindful offers.
• Improve our website, collections, and services, ensuring they remain as intuitive and calming as the spaces we help you create.
• Comply with legal obligations and protect the security of our transactions and community.

3. Sharing & Disclosure: A Curated Approach

We are a small, curated shop and value the privacy of our community. We do not sell your personal data. We may share information only in the following carefully considered circumstances:

• Service Providers: Trusted partners who assist with payment processing, shipping, and IT services—always under strict confidentiality agreements.
• Legal Requirements: If required by law, regulation, or legal process.
• Business Transfers: In the event of a merger, sale, or transfer of assets, your data would be protected under the terms of this policy.

4. Data Storage & Security: Rooted in Protection

Just as we package each ceramic pot with protective, sustainable materials, we safeguard your data with industry-standard security measures. Your financial details are encrypted and never stored on our servers. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

5. Your Rights: Nurturing Your Control

You have the right to access, correct, or request deletion of your personal data. You may also object to or restrict certain processing activities. To exercise these rights, or if you have any questions about your data, please contact us at [email protected]. We will respond with the same care and timeliness as we do to every plant enquiry.

6. Cookies & Tracking Technologies: Gentle Insights

Our website uses cookies—small digital markers that help us understand how you interact with our site, much like noting which plants thrive in certain light. These allow us to remember your preferences, analyse site traffic, and personalise content. You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of our website.

7. Global Reach, Local Care

While we serve plant lovers across the globe (excluding some remote locations and parts of Asia due to phytosanitary regulations), we process data in accordance with applicable privacy laws, including the UK GDPR and other international standards. By using our site, you consent to the transfer and processing of your data as described herein.

8. Changes to This Policy

As our collections evolve—from HOUSEPLANT STYLES to PLANT POTS BY COLOUR—so may our Privacy Policy. We will notify you of any significant changes by posting the updated policy on our website with a new effective date.